The European Commission has unveiled a bold new Single Market Strategy aimed at making Europe the most attractive choice for businesses. By removing the most harmful barriers, cutting red tape, and boosting digital solutions, the plan simplifies cross-border operations and helps companies of all sizes – especially SMEs – scale up with ease. New initiatives, including an “SME ID” and digital-first regulations, aim to slash bureaucracy and unlock growth. The strategy also targets a revitalisation of Europe’s vital service sector with modernised rules for construction, postal and parcels, and more. With Member States urged to step up their commitment, the message is clear: a streamlined, unified market is key to Europe’s global competitiveness. Businesses, workers, and consumers all stand to gain.